Greetings from L’Store! A way to “Experience the IIML brand”! It is a great pleasure for us to share the small story of our journey to the entire IIM Lucknow fraternity.We began our endeavour as a group of 8 students from the IPMX-04 batch wanting to pursue some learning via a student driven entrepreneurship club. During our interaction over the weeks, we came across a nice statement by Peter Drucker that inspired us all; it says “Entrepreneurship is neither a science nor an art. It is a practice.” We indeed realized that we want to do something while we’re still in campus.
Our Vision has been solely to build the premier IIM Lucknow brand and thus we arrived at the idea of developing L’Store! We wanted to take our tagline, “Experience the IIML brand”, not only among the student fraternity but also beyond its boundaries!
This was just the idea and that too at a very nascent stage and we needed to give it shape. I must admit that each and every member of this team has put in enormous effort in the last 4 months in order to make this happen. We have undergone innumerable late night brainstorming sessions about the business model, visited various vendors to get the best quality products at the best possible prices.
I must admit that we have received enormous support from the faculty, students as well as the administrative staff of IIM Lucknow Noida campus and most importantly our respected Dean Prof. Archana Shukla, in our efforts to overcome every shortcoming along our path.
We then came to a juncture to find out a voice to reach out to maximum of our fellow students and what could have been more apt than a character that bears the spirit of IIM Lucknow. So came to life “LUCKY”, our mascot for the L’Store, a person whose only intention is to promote the IIML brand. We introduced LUCKY through all our communications, posters and mailers and also urged the batches to design a T–Shirt for LUCKY! It was truly humbling to find that we were flooded with responses and it strengthened our belief that LUCKY is indeed a pertinent representative for L’Store.
Finally, on 29th Sept 2011 8.00 PM, L’Store was formally inaugurated amidst a huge crowd of student supporters from IPMX, WMP and MDP programs running out of Noida campus. We were honoured by the presence of the faculty who inaugurated the event by the “Diya lighting”, ribbon cutting as well as the unveiling of the Facebook online store (http://www.facebook.com/iimlstore).
Ever since the inauguration, the L’Store has been flooded with orders not only at our physical store but also via prone, email and online purchase. It truly gives us a lot of support and enthusiasm.
I must say that we are still very young and we believe that our future holds a lot of surprises! We are bound to make mistakes, but we are confident that together with the support from the entire IIM Lucknow family we would learn from those mistakes and overcome all the hurdles. We would follow the vision of L’Store and reach out to the maximum number of people.
In conclusion, I would quote the famous words Henry Ford... “Coming together is a beginning. Keeping together is progress. Working together is success”
Prasun Roy
Member - L’Store team
Note From The Editor
Prasun, Rajbeer and Himanshu have subsequently ventured into their own online store - Brand Merchandise Solution, Check out their website : http://www.gobranded.com/
