Thursday, November 15, 2012

Aqua-nomy : Visualizing 'Water' through Strategic Lens



Newton in his 3rd law states that - 'For every action there is an equal and opposite reaction'.

We apply this law in every facet of human advancement but when it comes to nature we just seem to forget the essence of it.
Take the instance of 'water usage'. Water is the most important, most under-priced, most undervalued and easily accessible, of all the natural resources we have on planet 'Earth'. Since it is available in plenty, we have been unlimitedly exploiting it. So much so that, in our part of the world we seem to pay the due reverence to the 'Jal Devta' and 'Godess Ganga' only during Worships.

We are using water at a rate higher than its rate of replenishment. Our Industries don't hesitate to draw water from dams recklessly. Our farmers don't refrain from switching on the gen-set because power to them is absolutely free, diesel to them comes subsidized and there is no tax on drawing water from underground. Our urban citizens too don't really pay the real price of water. But this 'marginal gain' at one side is offset by the similar or in fact higher 'marginal losses' at the other side. The oil subsidy bill is one such example, that comprise costs accruing due to sheer extravagant usage of water and in turn ramps up the oil consumption.

Kids in our schools are taught that water is a renewable resource. But water is seemingly, getting finite. It's sources such as polar caps and glaciers are melting day by day. The excessive, unwarranted and free usage of water is making us pay that cost of water some-where else.

So, the question is that where then does the common man  pay the cost of water?  Well we pay the price of water on :

Vegetables and Fruits Prices 
Courtesy poor monsoon, the water is procured from underground water table using pumps. Consequently, due to declining water table, farmers need to dig deeper and water is pumped from deep inside earth. This increases energy consumption per hectare for the farmers and hence increases the cost to the farmer which in turn is passed on to the end consumer when the consumer purchases food grains, vegetables and fruits etc...

Electricity Costs 
Due to rising demand of water and receding water tables , water is transported from far-off places to the water starved localities. This long distance transportaion through pipelines soaks up lot of energy , which could have been used for some better purposes. Hence causing the electricity shortage .

Crude Oil Prices 
As we need more and more crops to feed our burgeoning population , we need more energy to draw water for our agriculture, consequently we need more oil . In a way, agriculture is converting oil into food. Urban consumers too rely on oil for water. Most cities are transporting water from far off sources. Electric generator sets, backed by diesel ones, pump water to the end consumers at a price that is rising with each hike in energy tariffs.
Water that trickles from our tap every morning has a high correlation with the crude oil docking at port.

Government Subsidies 
Due to erratic monsoon , the farm output decreases. This leads to lower contribution of agriculture to the GDP, consequently pulling down the overall GDP. Which pushes government to take some measures to instill confidence in the market, thereby it spends more of its tax collected in providing relief to farmers rather than investing in infrastructure and other employment generating opportunities.

Reduced Exports
Agriculture in India contributes over 10% to the national exports. Over drawing of water and unpredictable monsoon leads to imbalance in the water supply needed for agriculture and impacts the farm produce. Thus paucity of water impacts the agriculture production, and hence the exports, which ultimately impacts our Balance of payment.

What can be done therefore, to increase the SUPPLY of water?
Our industries suck up more than 50% of water from dams. So they need to lead the show, by consuming water economically. Our Government can help by rectifying leaking pipelines, using treated waste water for agriculture and industry, more fuel-efficient gen-sets. Our farmers can do their bit, by responsibly drawing water for their land and our urban population can assist by resorting to civilized usage of tap water.
Need of the hour is that we build as many Desalination (a technology which converts sea water into drinking water) Plants we can, along the coastal belts, that we are blessed with. More projects such as that in Minjur (Tamilnadu) or the upcoming one at Dahej (Gujarat), needs to be created on war level, so that more sweet water can be made available to industrial use.Middle east countries are mitigating their water crisis by investing in desalination. Today, Saudi Arabia uses 85% of water from the desalinated plants for the purpose of  irrigation.

On legislature front, requisite Water Policies should be rolled out of the parliament , which guides the consumers on its usage and price etc..

After all Water is Life. And we are playing with it......  Aren't we?

Source:  www.ghoshmalay.blogspot.in

- Malay Ghosh

Friday, November 2, 2012

International Immersion - Skopje, Macedonia

"Deriving Business Value from Analytics" was the title and the focus of the workshop organized by Kelley Business School, Indiana University in partnership with South Eastern European University (SEEU) at Tetovo, Macedonia.

The primary purpose of this workshop was to accelerate the understanding of business at functional and strategic levels. However, the programme also aimed at global understanding of business and the importance of cross-cultural experiences. Although the impact of analytics in current economic context is talk of the town, Prof.Vijay Khatri and Prof.Goker Aydin (Kelly Business School, Indiana Univ.) further emphasized its significance by coupling its potential to augment business value. The course was designed in several short modules such as Revenue Management, Managing the Data Lifecycle, Demand Models and Estimation, Designing Smarter Customer Acquisition Campaigns, the Art and Science of data visualization, data governance etc.



The course also involved a competition – where teams were given engaging cases from real life. Teams presented their business analytics insights to solve Business cases. The winning team of Anupama Shukla, Somya Sharma, Uttara Kumar Verma, Nithin Subhakar and Siddharth Asthana was presented with Certificates and SEEU t-shirts.

The entire week passed in a blink of the eye. On the final day at SEEU, a grand graduation reception was arranged by the Kelley School of Business rounding off a hectic but interesting week with rich and relishing food & drink and some more fun-filled moments with the warm and wonderful hosts.
It was not all business though!

As far back as I can remember, people were looking forward to the trip since the end of term II exams. Once we were done with end terms, project submissions and Deloitte's maverick contest we were all set for the international immersion. We took the flight to Skopje, Macedonia on 7th September. Some of our batchmates utilized the stop-over time in at Istanbul to take a short trip of the beautiful capital of Turkey. For the girls and for some guys (too!!), it was the start of a great shopping season.

In Macedonia, the arrangements at college campus, hospitality and weather made our stay extremely pleasant. Industry visits to Ecolog and Renovo - two of the largest organizations of the country and the visit to the City Mayor at the Municipality of Tetovo during our field trips gave us a better socio-economic perspective of the country. We had a sneak-peek into the history of Tetovo while visiting mosques with mesmerizing architecture, artistic works and historical significance..

We visited Skopje, the capital of Macedonia a few times during our stay. You hardly find a city with so many joyful, lively and warm people with an eternal surrounding of celebrations and festivity - Skopje is certainly one such. We all were quite enthralled by whole experience in Skopje – food, shopping avenues, clubs and night life. The centre of the city is being re-built on a massive scale which is grand and elegant. It is also the birth place of Mother Teresa, in whose name we can find a museum showcasing her work and the Nobel Prize.
The trip ended on a cool and calm note with a visit to Lake Ohrid – a serene tourist destination with breathtaking scenery.



In the end, calling this international tour a “memorable” or “exciting” would be an understatement as every one of us enjoyed in his/her own ways and this experience will stay embossed in our memory forever...

Prijatno!

- Anish Verma