Kakkar Ko Takkar - Ad Competition @ IPMX

The perception that there is no humane face to management education was
proved wrong by IPMX students of IIM Lucknow Noida campus on Tuesday. With
limited resources and a shoe-string budget, the executive MBA students of
the institute shot creative advertisements on social issues ranging from
child labour to malnourishment.

The competition, aptly termed 'Kakkar ko Takkar' (students throwing a
challenge to celebrated adman Prahlad Kakkar), started with dean prof
Archana Shukla and professor Rajeev Kumra welcoming the chief guest, Barun
Das, the CEO of Zee television. Once the three-member panel of judges - Das
and the two professors - settled down, the much-awaited contest rolled off
to a thunderous applause from the students.


IPMX student Dr Pratibha Dabas walked away with the honours with her
innovative ad on child malnourishment. Through powerful images set in the
backdrop of moving music, she highlighted the shocking tale of children in
dark and neglected corners of the world dying of malnutrition. The team of
Rajbeer Kaur, Chandrakala and Saurabh Bhatia bagged the second prize for
their innovative and sensitive handling of child adoption issue. The third
prize went to Prafulla Kumar, Sheetal Karnataki and Sweta Singh for their
advertisement on female foeticide.
Impressed with the advertisements, Das offered to run the best entries on
some of his channels. "It's a fantastic effort, especially because you
didn't have the kind of resources that an ad agency has. Some of the ads
brought about flashes of brilliance," he said while addressing the class.

The team of Subhradeep Bhattacharya, Surender Mallik and Anurag Singh put
the show together on behalf of the marketing club of IIML.

The adverts can be be viewed at the following link:
http://www.youtube.com/user/IIMLucknowIPMX