Session on Effective Corporate Communication and Media relations strategies by Mr. Sharat Chander

Mr. Sharat Chander is the Joint Director (Media and Communication) for the Prime Minister’s Office. He had an engaging session with the students on elements of good Corporate Communication and Media Strategies. In this age of constant interaction with various media, students found the session very useful and picked up some insightful perspectives on the subject. In the session, Sharat Chander detailed various aspects of corporate communication like internal communication, external communication and branding activities.

- Karthik Bharadwaja