These are the words of wisdom by the famous environmentalist Paul Hawken, which propelled the Kakkar Ko Takkar 2012, an annual marketing club event of IIM Lucknow – Noida. The themes for this edition were -environment, social, and economic sustainability. The promotion of a creative idea based on these themes fired the imagination of the entire class. The fertile minds got together to create innovative ads resourcefully.
The event took off with Prof. Rajeev Kumra welcoming chief guest Ms. Radhika Agarwal – VP, Marketing at Shopclues.com. Our own alums Manish Chandra and Rajbeer Kaur added more colors to the event by their gracious presence.
Students presented captivating footages on power, e-waste, plastic waste, corruption, river pollution and many more current issues. With every passing team showcasing their thoughts, creativity, the competition was getting tougher to evaluate for the jury.
The winning team of Somya, Abhijit, Bharathi Shekar & Karthik walked away with the coveted first prize by giving a strong message to save power with the punch line “Save Power to Empower”. The team managed to shoot the video with a basic camera and showed the stark disparity between consumption of power in the urban and rural areas.
External jury Ms. Radhika was delighted by the work of the teams with minimum resources. She further sensitized the batch on E- Commerce, internet marketing and its challenges. She inspired the class stating that passion is the only important criteria to be successful in life.
This year, Max – Marketing club of IPMX added another flavour to the event by seasoning the event with the spice of Viral Marketing. Max uploaded all entries of the advertisements and challenged the participating teams to grab maximum views on Youtube. Here again “Power team” proudly walked away with maximum hits.
The adverts can be viewed at the following links:
Winning Ad:
Runners Up:
Watch all the Ads here:
https://www.youtube.com/playlist?list=PL567252DA51FDC0DC&feature=view_all
- Neelam Talera
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