Mr Sumant Bhattacharya (creative director-Leo-Burnette) took us through a inside view of an advt agency & its critical functions like client servicing, strategic alignment & creative development. Relevant issues like the advt mix of various media (TV,print,radio,activation,outdoors) were discussed in details which invited inquisitive questions from the club members. Practical process of an advt creation was the best part of the whole discussion where in Mr. Bhattacharya tried to create an add for a fictitious telecom agency based on the brief formulated by the group. The class had a outburst of laughter on certain occasions when a few trivia were shared on different product categories & their communication strategies.
Sounds like an interesting session!! Good work guys...keep it up...
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