“Global Business Workshop” by Kelley School of Business

A new chapter of long alliance with Kelley School of Business was written when the school conducted the “Global Business Workshop” at IIM-L Noida campus on May 20th . It was a unique and discerning experience to interact with their faculty and alumni. The workshop focused on “New direction in strategy and Entrepreneurship”, one of the ever burning topics in the MBA fraternity.

Idalene Kesner, Associate Dean for Faculty and Research & Chair of strategic management, offered a deeper view on formulating the business strategy in the continuously changing global environment. The focus was on the emerging markets such as India and China that are going to be the epicenter for the global strategy in near future. The session was captivating and answered many contemporary questions pertaining to competitive strategy for corporations, regions and nations. The discussions on concerning issues such as regional strategy for global leadership, contemporary strategic-planning processes, and real world strategies for seeking competitive advantages gave food for thought to the participants.

Another esteemed professor, Patricia P. McDougall, the winner of “21st Century Entrepreneurship Research Fellow” award, provided an insightful session to all the potential entrepreneurs present in the workshop. She elucidated the anatomy of entrepreneurship to satisfy our curiosity around this exciting subject. She helped us to dig deeper to find answers to questions such as where does the opportunity exist? How do I capitalize on it? Do I have all the resources?



Prof. Ash Soni, who is currently doing his research work in the area of “Development of Business Analytics Programs”, took us to the journey of business analytics. He discussed about the evolution of the data analytics and how the field is growing annually at 40% rate and changing the businesses around the globe. Knowing about Business Analytics Landscape that includes Predictive Analysis, Analytical Modeling, Data Mining, and Data Visualization was an overwhelming experience for all of us.

Altogether this workshop was an excellent opportunity to imbibe learning from the academic experts in the area and to interact with some real life entrepreneurs and strategists.

- Vijay Pal Sharma