A lecture on a subject like pricing can’t be ingrained by a class of 68 executives of varied experience without being enunciated by the guru himself. Dr. P.K Goel, Chief Commercial Officer of Northern Railway, Indian Railways, the man behind the IRCTC e-commerce service was at IIM Lucknow (Noida Campus) to teach the IPMX students the nuances of “Pricing of Public Services”.
Dr. Goel’s vast experience and intrapreneurial instincts that he has demonstrated during his illustrious career at Indian Railways was itself a big story for the class. He walked the class through the Concepts of pricing using various examples from his experiences at Indian Railways. The class was able to inculcate the nuances of pricing structure, efficient pricing and competitive pricing through the session. IPMX students were able to correlate the pricing concepts taught in the class during the workshop. Unaware of the pricing mechanism used by the government owned entities, IPMX students learned the pricing structure for different types of services offered by Indian Railways.
Dr. Goel explained how IT systems are being utilized to run a behemoth such as Government controlled Indian railways. At the tail end of the workshop, Dr. Goel gave special emphasis on the unique service, tatkal, offered by Indian Railways that transformed the way Indian Railways has been adding value to the Indian populace through its services.
Overall the 4 hour workshop was full of learning in which the whole class participated and well concluded by Dr. Goel.
Shekhar Kumar
IPMX05 – Media Committee
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