Guest Post: My trip to IIML, NC

This post was long due.

When Deb(Debolina Mukherjee - IPMX05)'s younger sister,Antarlina Mukherjee visited our campus a few months back, I requested  her to write a guest post. I thought it would be interesting to see our programme from a potential candidate's eyes.

So, here it goes!

When people spoke of IIM graduates “taking over the world” I hardly understood what they meant. But my 8-day trip to IIM Lucknow- Noida Campus helped me see light.

I arrived at the campus gates at around 4pm where my sister (Debolina Mukherjee, currently a student of the IPMX05 batch) took me in with my luggage.

I wondered what it felt like to walk through these gates as a student, after having qualified with outstanding GMAT scores, then prayed for the prestigious institutes’ call for an interview and finally getting the offer letter in their mail after successfully clearing all the hurdles coming in the way. Being a fresh engineer, I was a little apprehensive about the crowd I would witness here. They were Software developers, CEOs, doctors etc. who had already made their mark in their respective fields of work and now had chosen to make their journey from “boardrooms to classrooms” in order to instil and hone their management skills. I dumped my luggage in the hostel and Debolina took me for a walk around the campus. I loved the greenery and serenity that prevailed amidst the various buildings.

The next day, just as I stepped in the canteen for breakfast, I stopped short at the door and looked at the crowd. It was the same hustle, the same clangs of the cutlery and chatting. They all looked like a bunch of students starting their day with breakfast and sharing a laugh over this and that. I sat down with Debolina and a few of her friends. They talked about studies, the upcoming quizzes, projects. “That’s all they talk about”, I thought.

My idea changed when I saw a poster that read “Kakkar Ko Takkar- Ad war” on the notice board, which was the annual ad contest wherein participants formed groups and prepared an advertisement on topics related to environment, politics and society. It was very astonishing to watch the students’ endeavour in putting up these ads despite having all their quizzes and classes as per schedule. I was lucky enough to witness the various ads that were prepared on River Pollution, E- Waste, and Save Electricity among the rest.

The programme which I thought to be the best was the LTS (Leadership Talk Series) wherein the top executives of various companies were invited to the institute to deliver a lecture to the students on how they made a mark in the industry and what ideals and strategies they followed to succeed.

Quizzes, examinations, projects, case studies, assignments, competitions, LTS, “they have too much on their plate” I thought. But ask an IIML student and all they have to say about it is – ALL IN A DAY’S WORK. We enjoy it. That was enough to inspire me for my IIM Entrance Examinations.

The day I left the campus and boarded my flight back home, all I thought to myself was-If these bunch of students don’t make it large in the industry, then who will?

Today's Politician : Marketeer or Social Reformer

Some say, 'Raajneeti means- Bas Raaj Karo, koi Neetinahi'

However, Netas do have a fool-proof Neeti.

Neeti - NOT on how to better the lives of citizens in their constituency, but on, how to keep selling their political ambitions to the voters.

Marketing has been seeping through political mansions ever since India attained freedom. In fact, it has been there since freedom struggle. Politicians carved out their niche positions, with Jinna opting to focus his politics on Muslim diaspora and Nehru on the rest.

 Today, to keep winning elections, politicians majorly concentrate on the 2 generic (Michael Porter's) strategies, notably :

-Mass marketing to a broad segment of population (which our national parties such as Congress and BJP do)
-Focused marketing to a narrow segment of population (which our Regional Parties such as DMK,NCP, Shivsena etc. do)

In pursuing this, they keep discovering new baits, to trap their Target Market Segment(voters), each time elections come. Just the way companies offer Diwali-discounts to customers, these politicians distribute television sets to poor and cycles to school children before elections.

When companies dole out discounts to their customers, they start price wars. Quality takes a back seat. Same has been the fate of politics; it is increasingly becoming more of a commodity. As the 5 year term approaches an end, politicians plan on how to draw voters near them. Just the way, marketeers devise strategies on how to gain market share, politicians too, resort to all gimmicks to capture maximum market share.

Marketing at play in the History of Indian Politics:

Peeping back into history, Congress had a monopoly that led the nation to freedom. Soon, Muslim League parted ways by creating a new market 'Pakistan', in just the same way as, companies such as Hindustan Lever create new markets to sell their soaps & detergents.

Congress was the tent-pole (as we say in marketing) of Indian Politics, under which varieties of values,culture and ideologies thrived and it encompassed the Rich & the Poor, the Industrialists & the Trade union socialists.

Each product has a Life cycle, as it travels across Development, Growth, Maturity & Decline stages. Post that, the process of Segmentation begins....

Congress too, had come of age. Indira Gandhi made the first major split in Congress. During the days of  Emergency, Jan Sangh came into picture and later got transformed into BJP. Later on, Congress witnessed further fragmentation in the form of Sharad Pawar's NCP and Didi's Trinamool Congress. At BJP too, there was a split, with Uma Bharati's Bharatiya Jan Shakti. And parallely, regional segmentation brought about Chandra Babu Naidu's TDP, Lalu's RJD, Jaya Lalitha's AIADMK, Mulayam's SP, Mayawati's BSP and many more..

Too many competitors within a limited market space.... drive the players towards Differentiation.

In Strategy lessons, it is said that 'when the Concentration-Ratio (the sum total of Markets shares of top significant competitors) in the market reduces, monopoly diminishes’.

The best strategy then is to merge with key players so that each party in the merger benefits due to a consolidated chunk of the market. Think of how Petrol and Automobile complement each other. Imagine what if, all the Petroleum companies start venturing into Automobile manufacturing and vice versa. There would be utter chaos and total loss, just like what is happening in the Indian Aviation sector.

This is the age of alliances and Joint-ventures as resources are scarce and competition is high. Politics too is treading a similar path. National political parties form coalitions with regional parties and run the government through a Common Minimum Programme.

Social development has taken a back seat at the moment, what lies ahead on the road is for all of us to see... Who knows tomorrow there would be a separate Brand Modi .. Whatever the case maybe, the marketing gimmicks will keep on going.

- Malay Ghosh

Source : www.ghoshmalay.blogspot.in

Aqua-nomy : Visualizing 'Water' through Strategic Lens

Newton in his 3rd law states that - 'For every action there is an equal and opposite reaction'.

We apply this law in every facet of human advancement but when it comes to nature we just seem to forget the essence of it.
Take the instance of 'water usage'. Water is the most important, most under-priced, most undervalued and easily accessible, of all the natural resources we have on planet 'Earth'. Since it is available in plenty, we have been unlimitedly exploiting it. So much so that, in our part of the world we seem to pay the due reverence to the 'Jal Devta' and 'Godess Ganga' only during Worships.

We are using water at a rate higher than its rate of replenishment. Our Industries don't hesitate to draw water from dams recklessly. Our farmers don't refrain from switching on the gen-set because power to them is absolutely free, diesel to them comes subsidized and there is no tax on drawing water from underground. Our urban citizens too don't really pay the real price of water. But this 'marginal gain' at one side is offset by the similar or in fact higher 'marginal losses' at the other side. The oil subsidy bill is one such example, that comprise costs accruing due to sheer extravagant usage of water and in turn ramps up the oil consumption.

Kids in our schools are taught that water is a renewable resource. But water is seemingly, getting finite. It's sources such as polar caps and glaciers are melting day by day. The excessive, unwarranted and free usage of water is making us pay that cost of water some-where else.

So, the question is that where then does the common man  pay the cost of water?  Well we pay the price of water on :

Vegetables and Fruits Prices 
Courtesy poor monsoon, the water is procured from underground water table using pumps. Consequently, due to declining water table, farmers need to dig deeper and water is pumped from deep inside earth. This increases energy consumption per hectare for the farmers and hence increases the cost to the farmer which in turn is passed on to the end consumer when the consumer purchases food grains, vegetables and fruits etc...

Electricity Costs 
Due to rising demand of water and receding water tables , water is transported from far-off places to the water starved localities. This long distance transportaion through pipelines soaks up lot of energy , which could have been used for some better purposes. Hence causing the electricity shortage .

Crude Oil Prices 
As we need more and more crops to feed our burgeoning population , we need more energy to draw water for our agriculture, consequently we need more oil . In a way, agriculture is converting oil into food. Urban consumers too rely on oil for water. Most cities are transporting water from far off sources. Electric generator sets, backed by diesel ones, pump water to the end consumers at a price that is rising with each hike in energy tariffs.
Water that trickles from our tap every morning has a high correlation with the crude oil docking at port.

Government Subsidies 
Due to erratic monsoon , the farm output decreases. This leads to lower contribution of agriculture to the GDP, consequently pulling down the overall GDP. Which pushes government to take some measures to instill confidence in the market, thereby it spends more of its tax collected in providing relief to farmers rather than investing in infrastructure and other employment generating opportunities.

Reduced Exports
Agriculture in India contributes over 10% to the national exports. Over drawing of water and unpredictable monsoon leads to imbalance in the water supply needed for agriculture and impacts the farm produce. Thus paucity of water impacts the agriculture production, and hence the exports, which ultimately impacts our Balance of payment.

What can be done therefore, to increase the SUPPLY of water?
Our industries suck up more than 50% of water from dams. So they need to lead the show, by consuming water economically. Our Government can help by rectifying leaking pipelines, using treated waste water for agriculture and industry, more fuel-efficient gen-sets. Our farmers can do their bit, by responsibly drawing water for their land and our urban population can assist by resorting to civilized usage of tap water.
Need of the hour is that we build as many Desalination (a technology which converts sea water into drinking water) Plants we can, along the coastal belts, that we are blessed with. More projects such as that in Minjur (Tamilnadu) or the upcoming one at Dahej (Gujarat), needs to be created on war level, so that more sweet water can be made available to industrial use.Middle east countries are mitigating their water crisis by investing in desalination. Today, Saudi Arabia uses 85% of water from the desalinated plants for the purpose of  irrigation.

On legislature front, requisite Water Policies should be rolled out of the parliament , which guides the consumers on its usage and price etc..

After all Water is Life. And we are playing with it......  Aren't we?

Source:  www.ghoshmalay.blogspot.in

- Malay Ghosh

International Immersion - Skopje, Macedonia

"Deriving Business Value from Analytics" was the title and the focus of the workshop organized by Kelley Business School, Indiana University in partnership with South Eastern European University (SEEU) at Tetovo, Macedonia.

The primary purpose of this workshop was to accelerate the understanding of business at functional and strategic levels. However, the programme also aimed at global understanding of business and the importance of cross-cultural experiences. Although the impact of analytics in current economic context is talk of the town, Prof.Vijay Khatri and Prof.Goker Aydin (Kelly Business School, Indiana Univ.) further emphasized its significance by coupling its potential to augment business value. The course was designed in several short modules such as Revenue Management, Managing the Data Lifecycle, Demand Models and Estimation, Designing Smarter Customer Acquisition Campaigns, the Art and Science of data visualization, data governance etc.



The course also involved a competition – where teams were given engaging cases from real life. Teams presented their business analytics insights to solve Business cases. The winning team of Anupama Shukla, Somya Sharma, Uttara Kumar Verma, Nithin Subhakar and Siddharth Asthana was presented with Certificates and SEEU t-shirts.

The entire week passed in a blink of the eye. On the final day at SEEU, a grand graduation reception was arranged by the Kelley School of Business rounding off a hectic but interesting week with rich and relishing food & drink and some more fun-filled moments with the warm and wonderful hosts.
It was not all business though!

As far back as I can remember, people were looking forward to the trip since the end of term II exams. Once we were done with end terms, project submissions and Deloitte's maverick contest we were all set for the international immersion. We took the flight to Skopje, Macedonia on 7th September. Some of our batchmates utilized the stop-over time in at Istanbul to take a short trip of the beautiful capital of Turkey. For the girls and for some guys (too!!), it was the start of a great shopping season.

In Macedonia, the arrangements at college campus, hospitality and weather made our stay extremely pleasant. Industry visits to Ecolog and Renovo - two of the largest organizations of the country and the visit to the City Mayor at the Municipality of Tetovo during our field trips gave us a better socio-economic perspective of the country. We had a sneak-peek into the history of Tetovo while visiting mosques with mesmerizing architecture, artistic works and historical significance..

We visited Skopje, the capital of Macedonia a few times during our stay. You hardly find a city with so many joyful, lively and warm people with an eternal surrounding of celebrations and festivity - Skopje is certainly one such. We all were quite enthralled by whole experience in Skopje – food, shopping avenues, clubs and night life. The centre of the city is being re-built on a massive scale which is grand and elegant. It is also the birth place of Mother Teresa, in whose name we can find a museum showcasing her work and the Nobel Prize.
The trip ended on a cool and calm note with a visit to Lake Ohrid – a serene tourist destination with breathtaking scenery.



In the end, calling this international tour a “memorable” or “exciting” would be an understatement as every one of us enjoyed in his/her own ways and this experience will stay embossed in our memory forever...

Prijatno!

- Anish Verma

Udyam 2012: HR Strategies and Leadership

Day 2 started with the thought provoking insights of Prof. T.V Rao on Human Resource Development (HRD). Listening about “Emerging Challenges for the HR Leaders in the globalized corporate landscape” from the father of HRD in India was as mesmerizing for students of IIM Lucknow as it was for student participants from other B Schools, the esteemed Professors of IIM Lucknow, and Industry executives who took part in Udyam 2012. Prof. T.V Rao’s each word of wisdom on the subject illuminated the audience in understanding the roots of the actual problems in the current corporate landscape. Dr. Rao concluded his speech by impressing upon the importance of high value culture for the success of modern organizations and the need to increase the occurrence of two way communication between organizations and employees.

The second debate on Day 2 of Udyam 2012 was focused on “Building leadership and Management Excellence – Spotting young Leaders”. The debate diversely captured the views of the industry stalwarts like Mr. Ashish Kumar Chawla, Country HR Director, ST Microelectronics, Ms. Kavita Rao, HR - Head, Unisys,Ms. Malvika Verma, Sr. VP HR, Max Healthcare,  and Mr. Ashok Bhat, Director of MindShare HR Consultancy Pvt. Ltd.  



Mr. Chawla in his introduction speech stated that the Job of HRD department is to make the employees feel motivated. HRD can’t be separated from the rest of organization as it is one department through which all information or transactions pass within an organization. Ms. Kavita engaged the audience by elaborating on Whys, Whats and Hows of leadership. She explained why an organization does needs a leader and what traits separate a leader from a manager. A leader is visionary and innovative and one who leads his organization to success.

Ms. Malvika Verma, aptly used an anecdote to the need for right recruitment for right position using right hiring policies. She stressed that today’s organizations face two major challenges in terms of hiring right employees and retaining the star performers. Mr. Ashok Bhat emphasized that the role of HRD practices has now more or less settled in the current organizational landscape. We don’t really need an HRD department as HRD practices have become routine for most organizations.

Overall in the end of the debate the respected speakers agreed that the organizations need to understand the need to enhance the leadership quality. It is important to have lateral mobility within organizations as it motivates achievers to perform better to grab underlying opportunities.

The next session was “Rethinking HR Strategy: Impact of social media” by Mr. Vivek Tripathi, Chief Human Resources Officer, Lava International Limited. Mr. Vivek apprised the audience of the challenges faced by employees, recruiters and companies due to the impact of social media. Intricacies of HR strategies entwined with social media evoked good interest among the audience.



Jack Welch once noted – “Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas.”

In the afternoon session, we had an interesting discussion on "HR challenges due to globalisation of the work force".

The panelists for the discussion were:
Mr. Manmohan Bhutani, VP - People and Operations, Fiserv Global services
Mr. Prashant Bhatnagar, Director- Hiring and Staffing, SapientNitro India
Mr. G V P Rajan, Director, Vardhnam Consulting
The panel discussion was moderated by Dr. Abad Ahmad, Chairman, National Committee at Aga Khan Foundation



The panel felt that the key challenges can be overcome mainly by dealing with ‘Intercultural sensitivities’ adeptly and handling situations with ‘Contextual Awareness’. Clear explicit communication is most important to reach a common understanding. Mr. Bhutani noted that sometimes personal meetings are very essential to experience and understand culture and sensitivities of other nationalities/diverse backgrounds. Mr. Bhatnagar was of the opinion that we should be ‘global’ while being ‘local’. Values may be global but contexts should be local, he opined. He also said that organisation should move towards centers with no center of gravity – meaning an organisation which is completely decentralised in taking decisions with no single center of authority. Mr. G V P Rajan expressed that HR managers have to define global career paths and facilitate aspatial careerists. He also stressed on the need to have appropriate compensation plans and understanding of the local laws while framing local policies for the organisations in various countries.

With this, Udyam 2012 has concluded and we are satisfied with the exposure to various facets of human resources and current challenges. The event has provided excellent food for thought and equipped us with knowledge passed on to us by the eminent industry practitioners that will hold us in good stead in the coming years.

- Shekhar Kumar, Karthik Bharadwaja

Nobody can build you unless you are ready to build yourself!

The second day of Udyam 2012 was kicked off by none other than the father of Human Resource development in the country, Mr. T. V. Rao. The topic of the session was "Emerging challenges for the human resource leadership in the globalized corporate landscape." He started the discussion by illuminating the audience with his talk on the evolution of the human resource department in India. He described how the   first dedicated HR department, comprising  mostly of psychologists and social sciences experts was established in Larsen and Tourbo in 1974 with the sole aim of promoting all round development of employees. In the 1980's most of the US companies renamed their training department to HR department.  Other countries including India followed the trend.

In today's context, Dr. Rao emphasized the fact that the line between family life and professional life is blurring. With employees spending most of their waking hours in office and then carrying office discussions to home, corporations are fast becoming their second families. The real role of HR is to ensure good mental and emotional health of its employees. He further questioned the classical definition of HRD and discussed how most of the classical HR functions such as employee mentoring and development are today taken over by individual line managers. He opined that the focus should now shift from HR Department driven HRD to user driven HRD. Mr. Rao emphasised that the success of HRD function is when it has attained status of self liquidation. It is not needed any more to promote learning among line managers or other employees. It only provides a milieu and mechanisms and learning happens on its own.

He categorized leaders into the following four categories:

Doers: This class of people (around 80%) need explicit push in the form of Job Descriptions, Job Specifications or WBS.
Achievers: These leaders not only do what is asked for but some more
Visionaries: These leaders have all the characteristics of achievers and they achieve results faster by applying their own thinking. They see opportunities in problems. He explained this class with the example of Dr. Verghese Kurien (Amul revolution)
Missionaries: These people are wedded to work and undertake everything with absolute single minded purpose.

In the 70s and 80s, technology was scarce and hence it was the main strategic variable based on which companies competed. In current times, human talent is in short supply and thus it is the new strategic variable. In today's world it is easy to buy talent but it is very difficult to develop and nurture talent from within. Mr. Rao believed that buying talent would lead to poaching of talent. The present day manager has to plan for long term but deliver results in short run. Since there is no fixed formula to achieve that, every manager has to develop his own heuristics. In the present context, every manager has to manage multiple stake holders including his direct boss. Dr Rao gave two golden rules to better manage bosses - give your suggestions to him only before he has taken any decision. Any suggestion after he took a decision is taken as an open criticism.

He winded the session with 7 strategic challenges faced by HR today

HR should think ahead of the CEO.
HR should influence the CEO's thinking.
HR must restructure their role appropriately.
HR must work on developing leaders and leadership.
HR should focus on continuous learning, including learnings from gen Y.
HR must inculcate values and culture in all employees.
HR must work on developing intellectual capital of the orgranization.
He said that it is easy to determine a company's intellectual capital (Market capital-book value) but it is very difficult for an individual to calculate his intellectual capital. Dr. Rao shared his HRD mantra of "a person's IC is no where except his own mind."

The biggest take away from this session is that no matter which technology, domain or industry we eventually land in, we all need to develop strong HRD skills to become efficient managers.

By Nikhil Bhargava (Media Committee)

Udyam 2012 - Emerging Challenges for the HR Leaders in the Globalized Corporate Landscape

It was indeed a great honor and pleasure to host such an august gathering that has come together under the aegis of Udyam 2012. An endeavor of the Executive management students, Udyam – is an annual summit hosted at the NOIDA campus and serves as a platform in bringing together eminent personalities and stalwarts from the corporate world, government and society to churn out and discuss ground breaking ideas and thoughts that would help shape the future of the industry, society and nation at large. It provides a unique opportunity for the students to interact with and learn from the vast bounty of knowledge and wisdom shared by the leading practitioners from their respective fields and thus help prepare them for a meaningful and enriching career in the industry. Continuing along the same lines, this year, Udyam 2012 would encompass discussions on Emerging Challenges for the HR Leaders in the Globalized Corporate Landscape.

Opening panel discussion on “Employee engagement on business performance” was anchored by Mark Lynn, from DD News.Eminent panelists Mr. Jacob Jacob - Chief People Officer, Apollo Hospitals, Priyanka Anand - Vice President - HR & Organisation, Ericsson, Ms. Savitha Nair  - Director - Human Resource, Sulekha  and Mr. Shrinivas Sastri - Vice President & Head India HR, BirlaSoft and Mr. Vineet Sharma -Director HR, Indus Valley Partners,voiced their opinion on this subject. Soliciting feedback from employees, substantiating that with an action plan and communicating it progress back to the employees will close the loop of employee engagement. Defining a clear career path in terms of technology skills as well as soft skills with active involvement by the employee is a norm in current scenario. Panel concluded the discussion by highlighting the importance of employee engagement in sustainable growth of organizations.



In session 2 of Udyam, an esteemed panel of Industry stalwarts discussed “Innovation and employee satisfaction through non monetary measures”. The panel included inspiring leaders such as Mr. Rajeev Bhadauria, Director Group HR, Jindal Steel and Power Limited, Mr. Ajay Bhasin , Regional HR Manager, Britannia, Mr. Anuricha Teotia, Deputy General Manager, Technopak, Mr. Ajay Bhasin, Regional HR Manager,Britania. Sharat Chander, Director at Press Information Bureau, Ministry of Information and Broadcasting played the role of panel moderator.

The speakers talked about the intangible benefits that could motivate the employees. Even during the selection process for middle to senior management professionals, special focus needs to be given to identify the values which the person cherishes. Fulfillment of these values will prove to be the best way to motivate the employee. The very insightful discussion concluded by resounding ovation from audience. Elite panelists convinced students of IIM Lucknow, Noida campus that monetary benefits alone cannot drive employee to excellence. Employee’s excellence is in his own drive to evolve as a leader in organization.



A star performer can be great at what he or she does, but do they have what it takes to succeed in the higher level position is a vital question that every manager can ask themselves before they arrive at a final decision. With this as backdrop, session 3 on "The dilemma of years of experience v/s star performers" was initiated. Discussion was anchored by Mark Lynn, from DD News. Panel members were Mr.Vasant Sanzgiri - Group Head Human Resources, Shapoorji Pallonji , Ms.Pooja Arya, DGM HR , IBM  and Prof. Punam Sehgal.Discussion revolved around the importance of rewarding star performers by putting them in fast track and complexities created in the workforce management due to this change in leadership dynamics. Panel highlighted the need of fast tracking and its increasing level of acceptance due to the results they deliver.

Day was packed with lot of insightful thoughts being talked about and the students enjoyed every bit of it. They called it a day with great expectations about the upcoming sessions in Udyam 2012- Day 2.

- Parag Deshpande, Bijumohan R, Siddharth Asthana

Leadership Talk Series: Nitin Seth

Students at IIM Lucknow had the opportunity to interact and gain insight into “Organisational Transformation & Leadership” from experience of the stalwart – Mr. Nitin Seth.



Mr. Nitin Seth (MD & Country Head, Fidelity Worldwide Investment) kicked off the session by sharing his own career experiences with class. The winner of President’s Gold Medal at IIM Lucknow was the first student to be picked by McKinsey from campus. He did consultancy across industry - manufacturing, operations improvement, financial institutions and business strategy. After an attempt at entrepreneurship, he came back to McKinsey to spearhead McKinsey Knowledge Center (McKC). When he joined McKC, it was merely a research back office with hardly 30 people. McKC had been a very satisfying experience for him. Mr. Nitin transformed the center into largest and most diverse knowledge hub at McKinsey. Indian IT/ITeS sector is close to his heart and he has been closely associated with NASSCOM.

Nitin emphasized that there are lot of opportunities in India in current economic scenario. Organization need to undergo transformation – the biggest reason being the challenges in global environment. Somehow, India has not been up to the mark in producing leaders. There is perhaps no direct answer, but “few reasons could be – British subjugation, and weak political and educational system” – he emphasized.

Talking about organizational transformation, Mr Nitin identified 4 forces coming together that may force an organization to introspect and go for transformation –
1. Global economic crisis – Organizations have gathered an unsustainable level of debt – a serious issue.
2. High degree of competitions as markets is going global.
3. Shift of wealth from west to east has led to increased purchasing power in Asia.
4. Technology has always caused a paradigm shift in way organizations do business. These days following 4 factors are kind of trend that businesses must not ignore –
a. Social Media
b. Explosive growth in reach and power of mobile phones
c. Growth of data
d. Cloud computing

Mr. Nitin stressed that to remain competitive – Organization must act fast. Change has to happen at all levels. Everyone in organization should take responsibility. This is again one of the ways to bring out the leader within. Mr. Nitin also shared best practices in driving change –
1. Organization must understand and evaluate the change before implementing it.
2. The change has to be communicated well through simple and consistent messages.
3. Identify change agents: Communication has to be decentralized; organizations need to identify people who can pass on the message.
4. Focus on quick fix – It helps organization to build trust and confidence within and outside.
5. “Go slow to go fast” – Organizations must think long term and not try to rush into everything.
6. Need to build stronger stakeholder position.

Again, for a organization to succeed, it needs leaders. Is there a quick formula? Answer is “NO”. However, Mr Nitin was kind to share a few traits that every leader must have. He termed this framework as 5C that leaders possess.



The whole class was inspired and mesmerized by in depth knowledge of Mr. Nitin. After Q&A, class thanked Mr. Nitin for sharing pearls of wisdom with students.

- Siddharth Asthana

Kakkar Ko Takkar - 2012

“The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring and thus more intelligent and even competitive”.

These are the words of wisdom by the famous environmentalist Paul Hawken, which propelled the Kakkar Ko Takkar 2012, an annual marketing club event of IIM Lucknow – Noida. The themes for this edition were -environment, social, and economic sustainability. The promotion of a creative idea based on these themes fired the imagination of the entire class. The fertile minds got together to create innovative ads resourcefully.

The event took off with Prof. Rajeev Kumra welcoming chief guest Ms. Radhika Agarwal – VP, Marketing at Shopclues.com. Our own alums Manish Chandra and Rajbeer Kaur added more colors to the event by their gracious presence.



Students presented captivating footages on power, e-waste, plastic waste, corruption, river pollution and many more current issues. With every passing team showcasing their thoughts, creativity, the competition was getting tougher to evaluate for the jury.

The winning team of Somya, Abhijit, Bharathi Shekar & Karthik walked away with the coveted first prize by giving a strong message to save power with the punch line “Save Power to Empower”. The team managed to shoot the video with a basic camera and showed the stark disparity between consumption of power in the urban and rural areas.

External jury Ms. Radhika was delighted by the work of the teams with minimum resources. She further sensitized the batch on E- Commerce, internet marketing and its challenges. She inspired the class stating that passion is the only important criteria to be successful in life.

This year, Max – Marketing club of IPMX added another flavour to the event by seasoning the event with the spice of Viral Marketing. Max uploaded all entries of the advertisements and challenged the participating teams to grab maximum views on Youtube. Here again “Power team” proudly walked away with maximum hits.

The adverts can be viewed at the following links:

Winning Ad:



Runners Up:



Watch all the Ads here:

https://www.youtube.com/playlist?list=PL567252DA51FDC0DC&feature=view_all

-   Neelam Talera

Emerging Trends & Challenges in New Age Marketing by Ms. Anisha Motwani

Ms. Anisha Motwani is the Director and Chief Marketing Officer (C.M.O) of Max New York Life insurance. She has over two decades of experience across diverse industries and has authored more than 50 articles on 'brands and business of consumers' for leading newspapers and magazines.

She had an engaging session with the students on various facets of new age marketing. She introduced traditional forms of marketing like print, radio, television, OOH, augmented reality etc. and then focused on how each of these can be leveraged to boost marketing and promotions in present day context. Even with the proliferation of social media, Television as a media is still relevant. She highlighted the importance of media optimizer tool in deciding composition of marketing channels and associated budgets, but cautioned the young marketers that despite being heavily quantitative, Marketing is more of an art than a science.    



Ms. Anisha then moved on to the new age marketing tools like social media, mobile, PDAs, e-commerce based platforms etc. She emphasized the need to create a proper “digital diet” among all such tools with a single aim to provide authentic information to end customers. Integration, alignment and scaling up were highlighted as the main challenges in new age marketing.  She summarized her talk with few examples of new age marketing used in promotions like MTV tweets for Nano driving campaign during their prime time shows and a real case study of how she designed marketing campaign of Max New York Life’s new product around new age media like Facebook and online communities that finally resulting in increasing sales by over 15 percentage.

The main take away for the class - In new age marketing what that matters is a well designed Social Business strategy.

- Nikhil Bhargava

Shadow Banking

As I write - Shanghai is going gung-ho on shadow banking via web, harnessing E-commerce to its best. A  significant chunk of unregulated $ 2.4 Trillion* market in China is eventually moving online.

 What specially caught my attention, when I researched further was, that this conduit of capital, is making up 25-30% of the World's Financial System. In 2010 itself, just before when governments world over started tightening their credit policies, the market was an estimated $ 60 trillion** , truly reflecting, the impact it has on the global economy.

To my thinking, China's spurt in such unorganized retail lending, points at 2 things for Asia:

 - First, it aptly validates the acuteness of credit shortage all across Asia. Post 2010, with an ever increasing tightening of credit, there has been a mass acceptance of such institutions primarily because of more hurdles and checks put by banks and at the same time, quick availability of desired credit from these shadow banks without any process hiccups.

- Second, it is a precursor to the future Asian Credit crisis. With the sudden surge of such institutions and hence, of such unorganized loans, the quantum of bad debts are bound to go up, as these institutions are not guided/governed or regulated by central bank. These toxic debts will eventually worsen the overall credit flow. That day may not be far then... when analysts and economists globe-over start envisaging Asian crisis, on the footprints of European or American credit defaults. 

However, shadow banking is not all that villainous... It offers customers a  wider array of choices, in terms of credit supply. These institutions can often provide credit, that is more cost-efficient than banks. And most importantly, to customer segment , who might not otherwise have such access, in a way, aiding respective governments, in their financial inclusion drive.

There are disadvantages though...  These institutions have the tendency to lure customers by doling out more rewards out of the investments, much more than banks, thereby increasing risks mounting in the financial system. On a more of illegal means of funding, these unregulated shadow institutions can be used to circumvent the strictly regulated mainstream banking system and therefore avoid rules designed to prevent financial crises. 

If we recall, it were these shadow banks sitting in tax havens, that created the real estate bubble during first few years of this millennium that jettisoned the world economy out of the safety zone and landing amidst the Financial Crisis which we are still struggling from...

 - Article written by Malay Ghosh, IPMX05 

*    Data picked from Economic Times, 25 July 2012.

 ** As reported by  Financial Stability Board  (a regulatory task force for the world's group of top 20 economies (G20).

Chat with Mr. Manoj Tandon on “What B-School courses lack”

It is fascinating to talk about a thought provoking article, especially when it is with the author himself. That was the experience IPMX05 students had when Mr. Manoj Tandon, Associate Director at CSC came over to the campus for the leadership talk series. He was also excited to talk to the students about his article –“What B-School courses lack”.

The article was written in the perspective of two year management course, PGP.  But, most of it was relevant to one year management courses as well. The talk series was structured as a discussion between the author and the students. He encouraged students to criticize the points and generate new ideas and suggestions. Manoj Tandon started off with the points about bloated egos and the unawareness of the ground realities. Manoj Tandon also agreed that to an extent this could be overcome with the depth of the experience the IPMX batch carries.

He went on to discuss the lack of foundation and the importance of implementation. Student’s observation was that management education, especially of the kind of IPMX, focuses on adding new skills and providing new perspectives to solve pertinent real life problems. The breadth of the industry experience in the class – Army, Information technology, Tourism, Finance etc will add to this learning experience and provide the interesting perspectives and develop well rounded personalities. In the end, students were pleased by the experience they had and were energized by the prolific discussion they had with the author.

-          Bijumohan

“Consulting – What is in store?” by Mr. Rohit Bansal

A guest session that was highly anticipated was one by Mr. Rohit Bansal (Vice President, EXL Services). The batch had a lot of curiosity about making a career in ‘C’ – is it the right career for you? What does it entail? What knowledge, resources and skills do you need to arm yourself with?

The ‘C’ that was the talk of the IPMX batch was ‘Consulting’.

Mr. Rohit introduced the batch to ‘blue-sky thinking’. He shared how consulting is both a science and an art. Answers from science need to be tapped and sanitised for customer needs. He talked about developing a target operating model for firms which would encompass dynamics of the organisation, market, business entities, IT, strategy – which is why consulting leads to challenging assignments. This would often lead to questioning the fundamentals, problem solving and arriving at a unique solution suiting the client.

At this stage, it was clear that a person has to don many hats as a consultant and think out of the box. But why do you need to choose a career in consulting? A career in consulting is just as rewarding as it is challenging. It gives one the opportunities to work with various clients at senior levels. It also gives the person tremendous opportunities to evolve as an individual. A consultant should be able to get the client to buy into the solution being proposed rather than what the client wants to hear. Consulting will help a person develop life skills and the ability to think differently. A consulting career also provides the opportunity to experience diverse sectors and geographies.

Mr. Bansal was kind enough to share an overview of the Consulting Industry as well.  After the session ended, the audience continued the discussion with Mr. Rohit Bansal over tea as well. The batch was very thankful to the guest for the wonderful session. Mr. Bansal gave good food for thought for the batch to ponder over.

LStore Ver 2.0

The euphoria and excitement was upbeat when we the team of 5 (@IPMX-5) took up the ownership of L’store from the previous batch; who started this venture last year. This store not just embodies the spirit of entrepreneurship but also provides a sense a kinship and belonging to the college. To experience the application of all the gyan which we were getting in the class made the whole venture even more thrilling. Talk about MBA jargons and we were already knee deep in it, be it 4Ps of marketing, inventory management, Account receivables/payables, market research, price elasticity etc…

With childlike excitement and unbridled enthusiasm we started our first day in store at 5.30pm on hot summer day in May and tried to sell to everyone and anyone coming to the cafeteria. I got busy cajoling and convincing customers when suddenly I realized that all the others (all guys) were missing and there was a weird lull, so I went to check at the stall and sure enough the “boys” were making the first sale to a very nice lady from wmp “Almitra “ .  I must say whatever the reason for the collective effort we succeeded in making our first sale :) and there was no looking back.

It’s been 2 months since then and we’ve got a feel of what it means by “customer’s always right” and the importance of proper/clear communication in marketing.  Dealing with vendors and logistics is a whole new ball game.Whenever I am at the stall and fold piles of t-shirts I remember Rajbeer’s (founding member) observation of having new found respect for the salespeople in stores.

 -   L’STORE TEAM

Aditi Nanda, Deependra Singh, Nithin Subhakar, Rakesh Narayan and Shomi Agrawal

"Pricing of public services" - a session by Dr. P.K. Goel

A lecture on a subject like pricing can’t be ingrained by a class of 68 executives of varied experience without being enunciated by the guru himself. Dr. P.K Goel, Chief Commercial Officer of Northern Railway, Indian Railways, the man behind the IRCTC e-commerce service was at IIM Lucknow (Noida Campus) to teach the IPMX students the nuances of “Pricing of Public Services”.

Dr. Goel’s vast experience and intrapreneurial instincts that he has demonstrated during his illustrious career at Indian Railways was itself a big story for the class. He walked the class through the Concepts of pricing using various examples from his experiences at Indian Railways. The class was able to inculcate the nuances of pricing structure, efficient pricing and competitive pricing through the session. IPMX students were able to correlate the pricing concepts taught in the class during the workshop. Unaware of the pricing mechanism used by the government owned entities, IPMX students learned the pricing structure for different types of services offered by Indian Railways.

Dr. Goel explained how IT systems are being utilized to run a behemoth such as Government controlled Indian railways. At the tail end of the workshop, Dr. Goel gave special emphasis on the unique service, tatkal, offered by Indian Railways that transformed the way Indian Railways has been adding value to the Indian populace through its services.

Overall the 4 hour workshop was full of learning in which the whole class participated and well concluded by Dr. Goel.

 

Shekhar Kumar

IPMX05 – Media Committee

“Global Business Workshop” by Kelley School of Business

A new chapter of long alliance with Kelley School of Business was written when the school conducted the “Global Business Workshop” at IIM-L Noida campus on May 20th . It was a unique and discerning experience to interact with their faculty and alumni. The workshop focused on “New direction in strategy and Entrepreneurship”, one of the ever burning topics in the MBA fraternity.

Idalene Kesner, Associate Dean for Faculty and Research & Chair of strategic management, offered a deeper view on formulating the business strategy in the continuously changing global environment. The focus was on the emerging markets such as India and China that are going to be the epicenter for the global strategy in near future. The session was captivating and answered many contemporary questions pertaining to competitive strategy for corporations, regions and nations. The discussions on concerning issues such as regional strategy for global leadership, contemporary strategic-planning processes, and real world strategies for seeking competitive advantages gave food for thought to the participants.

Another esteemed professor, Patricia P. McDougall, the winner of “21st Century Entrepreneurship Research Fellow” award, provided an insightful session to all the potential entrepreneurs present in the workshop. She elucidated the anatomy of entrepreneurship to satisfy our curiosity around this exciting subject. She helped us to dig deeper to find answers to questions such as where does the opportunity exist? How do I capitalize on it? Do I have all the resources?



Prof. Ash Soni, who is currently doing his research work in the area of “Development of Business Analytics Programs”, took us to the journey of business analytics. He discussed about the evolution of the data analytics and how the field is growing annually at 40% rate and changing the businesses around the globe. Knowing about Business Analytics Landscape that includes Predictive Analysis, Analytical Modeling, Data Mining, and Data Visualization was an overwhelming experience for all of us.

Altogether this workshop was an excellent opportunity to imbibe learning from the academic experts in the area and to interact with some real life entrepreneurs and strategists.

- Vijay Pal Sharma

Labor Day celebration at IIM Lucknow – Noida Campus

The euphoria was high as new batch of IPMX started interacting and engaging with IIM Noida campus staff. Around 25 hard working people of IIM Noida campus staff participated in the event.  The event kicked off by honoring and appreciating the efforts that staff put to help the new students settle in and adjust to their new home. IIML staff has done a stupendous job at responding to the needs and queries of students and teachers equally.

 

The enthusiasm of staff was mesmerizing. Brijesh and Ajit – energetic lads in mess lightened up the whole environment by singing few bollywood numbers – “Pathar ke sanam”, “Akele hi akele chala hai kahan”. It was a marvelous surprise to watch staff sharing a leg with students. I must say they outperformed the students. In musical chair game played amongst 30 folks, Brijesh excelled.

 

From playing cricket with us to making delicious food and facilitating us in our hostels, staff members have done a fantastic job. Overall, it was a satisfying experience to know our staff and to build up camaraderie.  The event concluded with sweet distribution.

 - Siddharth Asthana

Career Counseling session by Mr. Rishi Tyagi, Global Head of EAS Product Management Group at Headstrong

Mr. Rishi Tyagi interacted with students on career management. Students had very meaningful interactions with the speaker. The session highlighted the importance of introspection and self-analysis as the key to a meaningful career.

- Karthik Bharadwaja

Session on Effective Corporate Communication and Media relations strategies by Mr. Sharat Chander

Mr. Sharat Chander is the Joint Director (Media and Communication) for the Prime Minister’s Office. He had an engaging session with the students on elements of good Corporate Communication and Media Strategies. In this age of constant interaction with various media, students found the session very useful and picked up some insightful perspectives on the subject. In the session, Sharat Chander detailed various aspects of corporate communication like internal communication, external communication and branding activities.

- Karthik Bharadwaja

Workshop on Values and Ethics by Dr J J Irani

May 26, 2012

 It was a warm Saturday morning at Noida Campus. After a hectic week at IPMX05,  workshop on Values & Ethics by Dr. Jamshed J Irani (Chairman Board of Governors of IIML & ex-Director TATA Steel) was a motivating session.

Dr. J J Irani, with his charisma and clarity in thought, won over the students of IPMX05 in no time. He took the class through different cases where TATA group demonstrated the power of value and ethics followed.  He covered the CSR initiatives of TATA group and how the group shares the wealth and prosperity with the local community.  When it comes to development of the society, company looks at the needs of the people to determine the budget, rather than defining a percentage of the profit as the budget.  Crux of this topic was – It is not the short term growth, but the long term growth and sustainability that matters.

Next he talked how corrupt officials and politicians could be dealt with, students had their own apprehensions. Question was – a giant like TATA could do it, but how can a startup entrepreneur do the same. Wouldn’t that be end of life for the startup? Simple and clear answers given by Dr Irani were enough to clarify these apprehensions among the class. He explained how situations could be dealt with live examples.

JJ Irani likened values to a lighthouse. It will act as a beacon in the times of uncertainty and guide us to the right path. Overall, it was an engaging session that lasted around four hours and class was clear about the paths to be followed when they go back to the industry – following values and ethics is the way to long term sustainability.

-Bijumohan

Shubh-Aarambh: An Ode to a New Beginning

The aspirations of a lifetime
Like the rays of the rising Sun
Breaking over the horizon
Usher in a beautiful Dawn!
This is what signifies the start,
The beginning of something new
Where hopes and dreams combine
To create something that is fresh as early morning Dew;
And with such lofty dreams in their eyes
Came together a band of achievers,
And thus begins the story
Of the New Age Musketeers-We the IPMXers!!!

The dreams of 68 achievers, who decided to choose the path less trodden, and entered the hallowed gates of IIM-L, got off to a crackling start. Full of energy, zeal and passion, the incoming batch of IPMX 05 at the Noida campus was not content to sit back and go with the flow but rather chose to take command and there by start what shall hopefully become a tradition in the years to come. And thus 'Shubh-Aarambh' was conceived.
With meticulous planning and near perfect co-ordination the entire event was conceptualized in less than a week's time. And thus began our first lessons into the art of management. Right from managing the event to marketing it, everyone's grey cells went into an overdrive and what came out was a fantastically put on show, lending credence to the abilities and skills of the IPMXers.

The memorable evening was inaugurated by lighting of the traditional lamp under the beautiful canopy of golden Noida sky by the Director of IIM-L Dr. Devi Singh along with the Dean of Noida Campus Dr. Archana Shukla. What followed was a performance of sorts starting with the rendition of the now ubiquitous viral hit 'Kolaveri Di' that got the audience to their feet. And this was just the beginning.



As the evening gave way to a starry night, so did the performances that took a 'Starry' turn. The infectious zeal and enthusiasm soon caught on and transformed the entire batch into a bunch of carefree students from the good old college days. And off course, what event can be complete without a tantalizing treat for the taste buds? True to the tradition, a sumptuous food fest was on offer to provide gastronomic delights to the ravishing crowd.

The event was made even more memorable and delightful when the seniors from IPMX batch 4 turned up to grace the occasion and officially pass on the 'Baton' to he incoming batch. The seniors shared their words of wisdom and provided meaningful insights to the entire batch.

And finally, it was time to let the hair loose to the foot tapping numbers dished out by the DJ. What started as a trickle soon grew into a raging stream as more and more IPMXers joined in to the insane head banging and all contouring dance form.

[youtube http://www.youtube.com/watch?v=k9PQsrMyD7o]

Continuing late into the night, the entire event served to build a bond of camaraderie among the motley bunch of young and dynamic achievers who have embarked upon this monumental journey of self-transformation and excellence to become the leaders and visionaries of tomorrow!



- Parag Deshpande

IPMX05

Induction of IPMX05

The fifth batch of IPMX (2012-2013) commenced on April 9^th, 2012. The batch is composed of a total of 68 students with an average 8.5 years of experience. The student body is a mix of experienced professionals coming from sectors  such as IT, Automobile, Oil & Gas, Insurance, Banking Services, PSUs, Travel & Tourism, Medical Services, Semi-Conductor and Army. The induction module was conducted from 9^th April 2012 to 11^th April 2012.



Induction module started with a Welcome speech and IIML pledge by Prof Archana Shukla, Dean NC and Chairperson, IPMX, followed by an Inaugural address by Mr. Vivek Subramanyam,   CEO, iCreate Software. In his inspirational address to the students, Mr. Subramanyam urged the students to instill in them an entrepreneurial spirit. His speech interspersed with personal anecdotes and interesting examples underscored the immense significance of pursuing one’s dreams with full conviction and passion. Later, Prof Sushil Kumar emphasised on the emerging trends in management education. The evening closed with an interactive session with the alumni where they shared their experiences and set the expectations for the new batch.



On the second day of the Induction module, Dr. Devi Singh, Director IIML welcomed the students and shared his thoughts on the emerging global business challenges for the senior managers.  On the third and the final day of the induction, Prof Archana Shukla took a session on transitioning to IIML way of life and familiarized the batch with IPMX program.

Regular classes of the batch started on April 12, 2012.

- Charu Kanwar

Media Committee, IPMX05

IIM L'Store - A Dream Turned Into Reality

Greetings from L’Store! A way to “Experience the IIML brand”! It is a great pleasure for us to share the small story of our journey to the entire IIM Lucknow fraternity.

We began our endeavour as a group of 8 students from the IPMX-04 batch wanting to pursue some learning via a student driven entrepreneurship club. During our interaction over the weeks, we came across a nice statement by Peter Drucker that inspired us all; it says “Entrepreneurship is neither a science nor an art. It is a practice.” We indeed realized that we want to do something while we’re still in campus.



Our Vision has been solely to build the premier IIM Lucknow brand and thus we arrived at the idea of developing L’Store! We wanted to take our tagline, “Experience the IIML brand”, not only among the student fraternity but also beyond its boundaries!



This was just the idea and that too at a very nascent stage and we needed to give it shape. I must admit that each and every member of this team has put in enormous effort in the last 4 months in order to make this happen. We have undergone innumerable late night brainstorming sessions about the business model, visited various vendors to get the best quality products at the best possible prices.

I must admit that we have received enormous support from the faculty, students as well as the administrative staff of IIM Lucknow Noida campus and most importantly our respected Dean Prof. Archana Shukla, in our efforts to overcome every shortcoming along our path.

We then came to a juncture to find out a voice to reach out to maximum of our fellow students and what could have been more apt than a character that bears the spirit of IIM Lucknow. So came to life “LUCKY”, our mascot for the L’Store, a person whose only intention is to promote the IIML brand. We introduced LUCKY through all our communications, posters and mailers and also urged the batches to design a T–Shirt for LUCKY! It was truly humbling to find that we were flooded with responses and it strengthened our belief that LUCKY is indeed a pertinent representative for L’Store.

Finally, on 29th Sept 2011 8.00 PM, L’Store was formally inaugurated amidst a huge crowd of student supporters from IPMX, WMP and MDP programs running out of Noida campus. We were honoured by the presence of the faculty who inaugurated the event by the “Diya lighting”, ribbon cutting as well as the unveiling of the Facebook online store (http://www.facebook.com/iimlstore).

Ever since the inauguration, the L’Store has been flooded with orders not only at our physical store but also via prone, email and online purchase. It truly gives us a lot of support and enthusiasm.

I must say that we are still very young and we believe that our future holds a lot of surprises! We are bound to make mistakes, but we are confident that together with the support from the entire IIM Lucknow family we would learn from those mistakes and overcome all the hurdles. We would follow the vision of L’Store and reach out to the maximum number of people.

In conclusion, I would quote the famous words Henry Ford... “Coming together is a beginning. Keeping together is progress. Working together is success”

Prasun Roy
Member - L’Store team

Note From The Editor
Prasun, Rajbeer and Himanshu have subsequently ventured into their own online store - Brand Merchandise Solution, Check out their website  : http://www.gobranded.com/

 

CupShup @ IIM Lucknow

Incessant rains! It was past midnight! We, Rajkumar (our cook), chotu (helper), our small cafe, dog and the rain, all were on their duties. Suddenly a 2Rs. coin fell in the pit! We tried to a lot to find but in vain. A sad tinge sank in. When did I ever count that 2Rs. in my pocket? I guess it took some time to dawn upon me, running a business was a different ball game.

In no time, Cupshup, our small cafe in campus, became an integral part of our schedule in campus. More than subjects/classes, we waited cupshup time! But I guess Cupshup taught us much more than what they teach you in the class. We learnt the theory in class and practical in cupshup  But how can I forget, the journey to cupshup was quite an adventurous one!!

It started when I joined this course. But it took 3 long months to just form a team which made Cupshup stand in campus. And once stood, it shook us all!! Accounting, Inventory management, Operational challenges, Organization behavior, Team dynamics, marketing funda, Crisis Management all of it in one Cupshup class!

It was that day of our life in Cupshup class when all four of us thought of an operational strategy which we felt was a breakthrough idea!! And hence we made all the arrangements, starting from getting coupons printed to enhancing the layout of our cafe, for seamless operations (making sure all food items were ready and properly displayed over counters). And then.. We waited! And.. we waited! May be, it was only us who thought that it was a breakthrough approach!! Nevertheless, we learnt it hard way that marketing also plays its role and the ROI can’t be deduced the very next moment! Our operational strategy worked eventually (Word of Mouth did its trick) and people started pouring in. And then there was no looking back…

We skipped classes, we ran in breaks, we took permissions from profs to leave classes early, neither quizzes nor exams could pull us away from cupshup. A customer delight made our day and a dip in sale stirred us! Cupshup made our stay very exciting. Finally after 3 months, Cupshup learnt to sustain itself!



Then one day.., foggy weather, early morning, we, our small cafe and the dog were on duty. No, not our regular duty. Rajkumar (our cook) and chotu (helper) parted their ways. We were on our duty to hunt for new members for Cupshup!!

How could we miss to learn crisis management?! So here we were, wondering what to do with worker’s unrest at cupshup making headlines in IIM L Noida Campus!  But as I said, exciting times always stay @ Cupshup and with the help of other stakeholders, Cupshup is back again!



Nothing compares to this experience on the field! And what better than running your own small cafe inside the campus!

Do visit this small cafe Cupshup @ IIM L Noida Campus

Contributed by Vineeta Gupta (Class of IPMX 2012)